Meta ads test · US 45+ · iOS
Each page pitches the same product — the free daily USA Insider brief — using a different persuasion model. Run all three on Meta simultaneously and measure cost per confirmed subscriber.
A single specific promise, an email field, and a button above the fold. Everything else is proof. Highest raw conversion rate for cold Meta traffic.
Show a full real issue rendered on the page with a sticky signup bar. Lower click-through but higher-quality subscribers who actually open the email.
A long-form founder letter. Voice, mission, and worldview do the selling. Lowest signup rate but highest 90-day retention. Wins with 55+ readers.